Bedouin Bonbon hits Fez’ first pop up shop

Fez‘ first pop up shop, titled Bedouin Bonbon, has just landed in the Bouanania district of Talla K’bira, in the ancient medina. Open for just 2 weeks, this pop up shop acts as a platform for the art works and jewelry by Sefrou based artist and culture coordinator Jess Stephens.

jalaba button bracelet by Jess

A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity.

In this case Bedouin Bonbon participates on a fringe and grass roots level with The !7th Sacred Music Festival, enriching the cultural experience of Fez medina residents and visitors alike.  Bedouin Bonbon is open from 10 am to 8 p.m. until the 17th of June only collaborating creative ideas with Moroccan materials.

Jess at Bedouin Bonbon

For a direct line contact Jess on 06 45 22 32 03

For those unable to actually visit the pop up shop go to etsy.com

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This entry was posted in modern morocco, Moroccan Crafts, Moroccan Resources, Moroccan Treasures and tagged , . Bookmark the permalink.

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