Fez‘ first pop up shop, titled Bedouin Bonbon, has just landed in the Bouanania district of Talla K’bira, in the ancient medina. Open for just 2 weeks, this pop up shop acts as a platform for the art works and jewelry by Sefrou based artist and culture coordinator Jess Stephens.
A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later. These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity.
In this case Bedouin Bonbon participates on a fringe and grass roots level with The !7th Sacred Music Festival, enriching the cultural experience of Fez medina residents and visitors alike. Bedouin Bonbon is open from 10 am to 8 p.m. until the 17th of June only collaborating creative ideas with Moroccan materials.
For a direct line contact Jess on 06 45 22 32 03
For those unable to actually visit the pop up shop go to etsy.com